Graphic Designer + Email Marketing Manager
Path & Compass (2022 - present)

Deliver visually compelling and effective design solutions for small businesses, with a strong presence in the events industry
Develop sustainable marketing strategies and oversee implementation to help clients grow with limited in-house resources
Produce 8-10 customized email newsletters per month across multiple clients, tailoring content and visuals to reach target audiences and boost engagement
Build and manage automated email series, including welcome and post-event campaigns, to nurture leads and increase conversions
Create advertisements that blend persuasive copy with striking design to promote products, services, and experiences
Establish foundational marketing collateral and merchandise that reflect each brand’s identity and goals
Partner with women-led businesses to challenge patriarchal and societal stereotypes, strengthening underrepresented voices

Freelance Marketer & Designer
Various (2022 - present)

Collaborate with a diverse range of clients, including an indie rock band, a wedding photographer, a luxury fragrance company, a farm-to-table brewery, an upscale dog grooming salon, and more, providing marketing and design support tailored to each business
Help local businesses prioritize marketing tactics based on their goals, then execute those strategies across channels
Guide clients through holistic solutions spanning email marketing, branding, advertising, social media, and web design
Present polished, purposeful design work that solves consumer challenges and advances client goals

Grew Instagram following from 3k to 26.7k through targeted campaigns and consistent storytelling
Designed engaging visual assets using Adobe Suite for use across digital platforms
Launched organic and paid promotions that effectively communicated brand identity to new audiences
Leveraged photography and copywriting to highlight the brand story and showcase real-life users
Authored SEO-optimized blogs to increase web traffic, attract qualified leads, and spark meaningful conversations with creative professionals around the country

Managed engagement strategies for all social accounts with an audience of more than 992k, contributing to record-breaking year-over-year sales
Deployed organic and paid social and email campaigns for each new product launch, tailoring each campaign to specific audiences across three brands
Grew Instagram followers by 130k by identifying influencer collaboration opportunities, curating user-generated content, and analyzing granular data points to optimize reach
Aligned daily, monthly, and yearly data points with social media trend research to consistently present creative, cutting-edge growth opportunities
Oversaw paid social campaigns, optimizing ad spend through data-driven analysis